IN an ongoing effort to support and care for children and teens with cancer and life-threatening blood disorders, the Childhood Cancer Foundation (CHOC) is partnering with Discovery Vitality for the Vitality MoveToGive campaign.
MoveToGive uses crowdsourced philanthropy to improve the lives of thousands of South Africans by enabling Vitality members to support charities, such as CHOC, for social welfare.
The CHOC campaign was launched on October 11 and will run through Monday, November 22.
The app-based functionality allows members who reach their weekly activity, financial and driving goals to donate their Discovery Miles earned to a pre-selected charity or cause.
CHOC’s CEO, Hedley Lewis, said: “CHOC’s support is critical to ensuring that children and teens from all communities are adhering to their seven-month to three-year treatment trajectory. It costs CHOC R33 million annually to ensure our 3,000+ beneficiaries adhere to their treatment, in addition to maintaining their physical, emotional and psychological well-being. Financial constraints should not determine whether children and teens receive or adhere to treatment,” says Lewis.
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“The Covid-19 pandemic has put our fundraising efforts to the test, so I am extremely grateful and proud that Discovery Vitality has adopted MoveToGive CHOC as a charity. I beg all Vitality members to make a difference and help CHOC keep more than hope alive for our beneficiaries,” he said.
James Vos, chief of product management at Discovery Vitality and leader of the MoveToGive initiative, said his team was grateful to have a membership base that is generous in supporting people fighting cancer.
“It is an honor to partner with CHOC, whose mission is so closely aligned with Discovery’s core purpose of making people healthier, protecting and improving their lives,” he added.
For more information about the campaign, visit https://www.discovery.co.za/vitality/movetogive-choc-foundation
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