WSB-TV anchor Jovita Moore dies after brain cancer battle

ATLANTA (WSAV) – WSB-TV evening anchor Jovita Moore has died seven months after she was diagnosed with brain cancer, the new Atlanta station announced Friday. She was 54.

“I’m obligated to share some news with you today that is heartbreaking,” said Moore’s co-anchor Justin Farmer, who announced the news to viewers Friday morning.

“She passed away last night as she wished, with her family by her side,” he said. “She passed away peacefully.”

Moore, a New York native, joined the Atlanta team in 1998. She previously worked at WMC-TV in Memphis, Tennessee, and KFSM in Fayetteville and Fort Smith, Arkansas.

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According to WSB-TV, Moore leaves behind her mother, two children and stepdaughter.

Jovita was part of the WSB-TV Channel 2 family for 23 years. The Atlantans knew her as an accomplished journalist and a great communicator. At Channel 2, we also knew her as a woman of faith, intellect, curiosity and compassion. She influenced and mentored more young journalists than we could ever count. She was a role model in every sense of the word. Jovita was an award-winning journalist who held herself and others she worked with to the highest journalistic standards. Although she received many awards and accolades, she was quick to say that her most important achievements were her children. We will miss her radiant presence, but take comfort in the knowledge that there is a little piece of Jovita in all of us.

WSB-TV Vice President and General Manager Roy Carter

Anchor was diagnosed with glioblastoma, a common but aggressive cancer, in April, when doctors discovered two masses on her brain.

Treatment can slow progression and reduce signs and symptoms of cancer, but a cure is often not possible, according to the Mayo Clinic website.

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The news of her passing was met with a torrent of condolences from viewers, politicians, fellow journalists and colleagues.

“Her struggle and positivity inspired everyone who knew her,” her online bio now reads.

A very sad day on Ch2. Beloved anchor Jovita Moore died overnight after battling brain cancer. Her intelligence, warmth and smile lit up the newsroom and I know you felt that when she broke the news. Jovita will miss you greatly. Prayers for her family.@wsbtv

— Carol Sbarge (@carolsbargeWSB) October 29, 2021

Though she left us here on Earth, her legacy as a world-class Georgia icon and journalist will live on in the hearts of all who welcomed Jovita into their homes countless times to educate them about their community and keep them and their families safe. (2/4)

— Governor Brian P. Kemp (@GovKemp) October 29, 2021

Our prayers go out to Jovita’s family, including her colleagues at @wsbtv, and everyone who knew and loved her during this incredibly difficult time. (4/4)

– The Kemp . family

— Governor Brian P. Kemp (@GovKemp) October 29, 2021

Amy and I share our deepest condolences to @wsbtv’s @JovitaMoore’s family and friends on her passing. The strength she has shown in recent months contributes to a legacy of inspiring the best Georgians

— Buddy Carter (@RepBuddyCarter) October 29, 2021

Very sad to hear of the passing of Jovita Moore. Jovita had such a good spirit – beautiful inside and out – and I always enjoyed talking to her.

Sending light to @WSBTV and everyone who loved her. She will be missed, and may God’s peace and her life lessons remain with her children.

— Senator Reverend Raphael Warnock (@SenatorWarnock) October 29, 2021

The Associated Press contributed to this report

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